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Why the ‘most innovative companies’ aren’t Pull out the list of the “most innovative companies” from your favorite business magazine. Read More
On the Hypocrisy of Innovators Recently I spoke to a conference of leading business school deans about the prospects of the MBA degree. Read More
Super Bowl Advertising: Target Marketing at its Finest (Guest Post By Megan Totka) With each TV commercial I watch, I wonder if I’m the target market. Read More
Creating Your Secret Identity When I was eight years old I had a secret identity. Read More
Why Leaders Don’t Understand How to Play the Innovation Game – and How You Can Help Them Win You run the innovation playbook – a prophetic strategy, a product development obstacle course of a process, a portfolio management radar detection system and a wide array of eccentric creativity methods. Read More
The Missed Market (Guest Post By Megan Totka) When you picture your target, what do you aim for? Read More
Your New Year’s Absolution When did ambition become a bad thing? Read More
Why Innovation Is So Hard Chances are, innovation doesn’t work where you work — or only works some of the time, mostly in spite of your organization’s system and processes. Read More
End the Love-Hate Relationship with Sales By Guest Authors David and Marhnelle Hibbard Many salespeople have a love-hate relationship with sales. Read More
Media Attention (Guest Post By Megan Totka) Is media attention even helpful anymore? Read More
Do Your Industry Homework (Guest Post By Megan Totka) Marketing to your target and targeting your market are two very different concepts. Read More
Changing Into Your Christmas Culture   What if you could change your culture? Read More