Doing the Creative Work the Company Can’t
“The most creative work your people do is in the coffee shop across the street.” Jeff DeGraff
Are your people doing their most creative work at work?
While the motion picture industry was developing ever more sophisticated innovation methods, a small group of relatively inexperienced exiles from the big studios met a local café and created a plan to produce a series of ingenious movies. They called their start-up Pixar.
Take a close look at your favorite company or organization. You will find lots of diversity, intelligence and generative energy – in the coffee shop right across the street. While focusing on complex development processes, micromanaging new product portfolios or tormenting designers with a dizzying array of metrics, your most creative people walk out of your door every day unnoticed, uninspired and untapped.
In the new world of work, where breakthrough products, services, and solutions can happen anywhere, anytime with anyone, the processes that you create to accelerate innovation in your company inevitably drives it out. More cheerleading or another tool for the toolbox will only get you so far.
So how is an organization supposed to make innovation happen?
By encouraging and developing people to do the creative work the company can’t.
This lively and compelling session focuses on the creative development of the person: how they feel, how they think and how they act. It encourages individuals to design and follow their own creative path. When people are revitalized, they tend to put their creativity to work where they work.