Jeff DeGraff Speaking at General Electric
Jeff DeGraff speaks about Leading Innovation at General Electric
Jeff DeGraff speaks about Leading Innovation at General Electric
Jeff DeGraff explains the Competing Values Framework profile – “Create” – at an Executive MBA class at the Ross Business
Jeff DeGraff explains the Competing Values Framework – “Control” – at an Executive MBA class at the Ross School of
Jeff DeGraff explains the Competing Values Framework Profile – “Compete” – at an Executive MBA program at the Ross Business
Jeff DeGraff Explains the Competing Values Framework – “Collaborate” – at an Executive MBA program at the Ross Business School,
Jeff giving the Keynote address for the incoming MBA Class of 2010 Orientation at the Ross School of Business at

Jeff DeGraff is the Dean of Innovation and one of the world's leading authorities on organizational innovation and transformational change. He is an author, speaker, and consultant to the Fortune 500 and mission-driven organizations worldwide. Jeff DeGraff is also the Founder of Innovatrium, Founder of Intellectual Edge Alliance, and Clinical Professor of Management and Organizations at the Ross School of Business at the University of Michigan. Jeff co-created the Competing Values Framework and developed the Innovation Code and Innovation Genome methodologies which provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance. His mission is the democratization of innovation: making systematic innovation accessible to everyone, everywhere, every day.
| Title | Organization | Dates | Description |
|---|---|---|---|
| Founder | Intellectual Edge Alliance | 2015-01-01 – Present | Founded nonprofit consortium of research universities and technology companies working with the U.S. Military, NATO, and allied forces in 45 countries. Makes innovation tools and practices accessible to leaders tackling critical societal challenges in defense, government, and education. Developed programs including Project Mercury, AIM HI, and other innovation frameworks for military and defense applications. |
| Founder | Innovatrium Institute for Innovation | 2004-01-01 – Present | Created joint venture with Haworth: a physical and intellectual innovation lab near Ross School of Business. Living laboratory where organizations experiment with innovation culture, capability, and community. Practical manifestation of DeGraff's school of thought—a physical space where diverse perspectives clash productively to generate new solutions. |
| Visiting Professor | Helsinki Graduate School of Economics (now Aalto University) | 1994-01-01 – 1995-12-31 | Taught innovation leadership and organizational change. Introduced the Competing Values Framework to European academic circles. |
| Clinical Professor of Management and Organizations | Ross School of Business, University of Michigan | 1990-01-01 – Present | Teaching Managing Creativity (MO 745), Leading Change (MO 603), Creativity at Work (MO463), and other innovation courses to MBAs, executives, and undergraduates. Developed flagship programs including the first BBA capstone course. Established comprehensive school of thought around systematic innovation development. Created University of Michigan's Certified Professional Innovator Program, the first university innovation certificate of its kind. |
| Founder | Competing Values, LLC | 1990-01-01 – Present | Launched consulting firm applying academic models to real-world innovation challenges in Fortune 500 firms, healthcare systems, and government. Works with over half the Fortune 500 including Google, Apple, Coca-Cola, Pfizer, NASA, and Microsoft to build sustainable innovation ecosystems. |
| Advisor to Apple Computer | Apple Computer | 1987-01-01 – 1987-12-31 | Served as advisor on Applied Integrated Systems, an early multimedia education initiative and precursor to iTunes. Helped shape the fusion of technology, learning, and design thinking in the emerging digital age. |
| Vice President of Communications and New Ventures | Domino's Pizza Distribution Corp. | 1985-01-01 – 1990-12-31 | Directed strategic communications and internal innovation initiatives during Domino's period of explosive growth from $50 million to $2 billion. Earned the informal title 'Dean of Innovation' for pioneering scalable creativity practices and leadership development models. Applied emerging organizational theories to help scale the company. |
| Degree / Field | Institution | Dates | Description |
|---|---|---|---|
| Ph.D. in Educational Technology | University of Wisconsin–Madison | 1985 | Dissertation integrated systems theory, creativity, and educational innovation, establishing the conceptual foundation for his later work on the Competing Values Framework and Innovation Code. Completed at age 25. |
| M.A. in Communication Studies | University of Michigan | 1982 | Completed M.A. in Communication Studies emphasizing inquiry and learning systems that bridge the arts and sciences. Served as Alice Lloyd Scholar and Graduate Assistant to Rudolf Arnheim, teaching Art and Visual Perception. |
| B.S. in Communication Arts and Sciences | Western Michigan University | 1980 | Earned B.S. in Communication Arts and Sciences with a focus on semiotics and media theory. Began integrating visual perception and communication into emerging theories of creativity. |
| Award | Issuing Organization | Description |
|---|---|---|
| Władysław Eugeniusz Sikorski Medal | Polish Armed Forces | Awarded by the Polish Armed Forces for contributions to defense innovation leadership and allied collaboration. |
| Original LinkedIn Influencer | Selected as one of the first 100 global thought leaders on LinkedIn platform. |
| Organization | Role | Dates | Description |
|---|---|---|---|
| U.S. Air Force / AFWERX | collaborator | 2008-01-01 – Present | Began enduring partnership with U.S. Air Force, leading to AFWERX and NATO collaborations. Selected to lead highly selective seminar for U.S. Air Force Fellows in 2022, training rising military leaders in adaptive innovation, cross-cultural agility, and change readiness. |
| American Medical Association | collaborator | 2007-01-01 – 2007-12-31 | Developed innovation curriculum for U.S. physicians focused on healthcare transformation. |
| Federal Reserve Bank | collaborator | 2003-01-01 – 2003-12-31 | Consulted to the Federal Reserve Bank on how to establish high growth innovation ecosystems. |
| NYU Medical Center Dean's Office | collaborator | 1995-01-01 – 1995-12-31 | Led a strategic innovation partnership that helped design a large-scale reengineering process, later replicated across several U.S. academic medical centers. |
| CSC Index Vanguard Group | affiliated | 1994-01-01 – 1995-12-31 | Appointed to the Vanguard Group, an elite think tank of industry leaders and management theorists convened by CSC Index. |
| Aspen Institute | fellow | 1993-01-01 – 1993-12-31 | Selected as a Fellow of the Aspen Institute think tank 'Tomorrow's Corporation'. Designed and led a CEO/professor symposium titled 'How Far to Ithaca,' using the metaphor of Odysseus to explore futures thinking. |
| University of Michigan President's Office | collaborator | 1992-01-01 – 1992-12-31 | Consulted with the Office of the President to develop university-wide innovation strategies, including advising the Chief Information Officer on academic–corporate partnerships. |
| Board of Advisors, UM School of Library & Information Science | researcher | 1991-01-01 – Present | Appointed to the Board of Advisors, helping bridge innovation methods with information systems and emerging digital tools. |
| Multidisciplinary Action Projects (MAP), Ross School of Business | affiliated | 1991-01-01 – Present | Founding Faculty. Played a leading role in creating the MAP initiative at Ross, combining action-based learning with innovation consulting for global corporations. |
| Alice Lloyd Scholars Program, University of Michigan | affiliated | 1982-01-01 – 1985-12-31 | Selected as an Alice Lloyd Scholar and served as an instructor in Michigan's interdisciplinary Pilot Program, noted for progressive, student-centered pedagogy. |
| Research Institute of Management Innovation at Kinki University | researcher | Role: Advisory Board Member | |
| Order of Angel (Student Club) | researcher | Role: Faculty Advisor | |
| Design + Business Club (Student Club) | researcher | Role: Faculty Advisor | |
| Human Capital Club (Student Club) | researcher | Role: Faculty Advisor | |
| M-Powered (Student Club) | researcher | Role: Faculty Advisor | |
| United States Air Force | researcher | Strategic advisor to senior USAF leadership on innovation and organizational transformation. Works with Department of Defense fellows. | |
| United States Space Force | researcher | Strategic innovation advisor to USSF leadership | |
| NATO | researcher | Delivers innovation programs and strategic advice to NATO forces through Intellectual Edge Alliance | |
| Joint Chiefs of Staff | researcher | Strategic advisor on innovation and organizational transformation | |
| Republic of Singapore Armed Forces | researcher | Innovation strategy advisor through Intellectual Edge Alliance partnership | |
| Apple Inc. | researcher | Served on advisory board, helping launch the platform that became iTunes |
| Organization | Role | Description |
|---|---|---|
| University of Michigan Office of Research Advisory Committee | Member | Advisory Committee for the Distinguished University Innovator Award |
| BigSpeak Speaker's Bureau | Keynote Speaker | Jeff DeGraff is a keynote speaker on topics ranging from innovation to change management to strategy & leadership |






