Marketing - Jeff DeGraff - The Dean of Innovation

From Brand to Brand New: How to Re-Create Your Brand

Back in the day Dodge meant sporty and Chrysler meant sophisticated. Within a decade they both meant little as gas […]

Jeff DeGraff / November 10, 2014

The fastest way to build something is to deconstruct it. Think about all those companies that produce complicated things on

Jeff DeGraff / August 25, 2014

The headlines about the economic fortunes of the 1% and the associated political maneuvering to influence and manipulate our world

Jeff DeGraff / August 18, 2014

Innovations don’t stay innovations. There’s that drawer in all of our houses with the electronics, gadgets, and devices that were

In his magnum opus Critique of Pure Reason, the philosopher Immanuel Kant builds a bridge between what is known, what is

Help! The personal development section of my favorite bookstore is expanding faster than the universe. It is a paradox of

Simplicity is the new thing. Quality is so over and innovation is fading into everythingness. We’ve all but given up

Last time we explored why Millennials won’t use the old Boomer innovation methods. This time we will discuss some of

Intuitive Creativity: This final and most challenging level of creativity has often been promoted to the realm of spiritual and

Narratological Creativity: Have you ever heard a child try to get its story straight? Or maybe you have dear friend