A Marketer’s Formula
Marketing requires creativity. It takes getting inside the minds of consumers, and figuring out their wants, needs and motivations. It
Creativity, Innovation, Marketing
Creativity, Flexibility
Responsibility of Creativity
Originality, creativity and divergent thinking are assets. They enable people to spot opportunities for improvement or profit, spawning inventions and
Innovation
The Importance of IP Protection
In “A Connecticut Yankee in King Authur’s Court” Mark Twain makes an interesting argument for the importance of intellectual property
Generational Differences, Innovation, Media
Generational Wisdom at Google
The rise of internet popularity in the last two decades has led to the emergence of companies that face a
Innovation
Making Scientific Breakthroughs Commercially Viable
During the recent State of the Union Address, the President emphasized fiscal responsibility and a need to focus on innovation
Culture, Innovation
Businessweek Article: Innovating in Humanity
There are many recipes for innovation, as the Ritz-Carlton exemplifies. Dov Seidman points out in this Businessweek article that empowering
Innovation
Status update on January 22, 2011 at 6:43 pm
http://ping.fm/XcSP4 This is an interesting article from the Harvard Business Review that points out the need for companies to be
Innovation
Status update on January 20, 2011 at 10:09 pm
This interesting article in the Entrepreneur gives a good example of creative destruction, a core tenant of Innovation, and points
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Welcome!
Welcome to my Blog! I am just getting the blog started, so please check back soon for my first post!
Video
Jeff DeGraff at Schaeffler Symposium
Jeff DeGraff giving a keynote speech at the Schaeffle Symposium on September 28,2010 at the Detroit Institute of Art Jeff