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Generational Wisdom at Google

The rise of internet popularity in the last two decades has led to the emergence of companies that face a new set of challenges. Websites need to optimize the user experience, which is a difficult task when the users’ ages range from 5 to 95. As Bruce Nussbaum details in this article, Google has adapted its management to meet the challenges of a diverse user base, using a team of executives from different generations steer the company into the future.

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