Jeff DeGraff
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Meet Jeff
Bio
Keynote Speeches & Programs
Beyond the Keynote
Books
The Creative Mindset
The Innovation Code
CPI Workbook
The Enlivened Self
Making Stone Soup
Innovation You
Leading Innovation
Competing Values Leadership
Creativity at Work
Content
Writing
Videos
Resources
Recommendations
In the News
Contact
Facebook
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Back to Writing
Aug 13, 2010
Keynote address for the incoming MBA Class of 2010 at the University of Michigan.
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The Secret to Becoming More Creative in Your Everyday Life
The gifted amateur as a heroic innovator is one of the great American myths.
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The greatest misconception about innovation and creativity is that they can be generated on demand.
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