The Creative Mindset

The Creative Mindset

Mastering the Six Skills
That Empower Innovation

It’s time to rethink the way we make innovation happen. Innovation doesn’t come from an algorithm; it comes from the personal creativity of individuals. And creativity is not a gift for the chosen few—it is a process that can be learned.

Jeff and Staney DeGraff, two master innovators who have taught and worked with over half of all Fortune 500 companies, introduce six essential creative-thinking skills: Clarify, Replicate, Elaborate, Associate, Translate, and Evaluate, or CREATE. Sequenced as steps, these skills simplify and summarize the most important research on creative thinking and draw on over thirty years of real-world application in some of the most innovative organizations in the world.

Individual creativity is an immense untapped resource that is available to all of us. As the spirit of chef Gusteau proclaims in the Pixar classic Ratatouille, “Anyone can cook.”

TESTIMONIALS

The DeGraffs have successfully transformed a complicated concept of creativity into a series of practical, easy to understand but very effective techniques to enhance our thinking and ability. They are truly leaders and mentors in the field of creativity and innovation.

John Evans

the Charles D. Miller Endowed Chair, Samuel Ginn College of Engineering, Auburn University

Finally, a book that maps out the practical side of creativity and makes it doable for anyone! The specific skills and relevant examples provided in this book will enhance creativity in your professional and personal lives. Thus, this is the must-read book if you are thinking about innovating some aspect of your work or life.

Lynn Perry Wooten

President, Simmons University

We can all use a bit more creativity in our lives! Jeff and Staney DeGraff have made it easy for anyone—in any organization of any size—to take their free-thinking up a few levels. In this concise and creatively put together volume they share dozens of down to earth, easy to implement, ways to enhance our creative energy.

Ari Weinzweig

Co-founder, Zingerman’s Community of Businesses

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