Why the ‘most innovative companies’ aren’t
Pull out the list of the “most innovative companies” from your favorite business magazine. With the exception of their brand
success
Why Leaders Don’t Understand How to Play the Innovation Game – and How You Can Help Them Win
You run the innovation playbook – a prophetic strategy, a product development obstacle course of a process, a portfolio management
Innovation, Marketing
The Missed Market (Guest Post By Megan Totka)
When you picture your target, what do you aim for? The bullseye? Anywhere on the map? The white rings? The
Why Innovation Is So Hard
Chances are, innovation doesn’t work where you work — or only works some of the time, mostly in spite of
Media
Media Attention (Guest Post By Megan Totka)
Is media attention even helpful anymore? Whether news media on local TV at 5 p.m. or social media flooding in
Financial Success, Marketing
Do Your Industry Homework (Guest Post By Megan Totka)
Marketing to your target and targeting your market are two very different concepts. Finding a target market is something your
Changing Into Your Christmas Culture
What if you could change your culture? You know, culture, that invisible collection of beliefs and morals made manifest
Creativity, Innovation
Your Only Friend
Innovation is different from everything you do as a leader in three distinct ways. First, innovation happens in the future
Marketing, Media
Is There Room for Mass Marketing?
Is there a place for mass marketing or should businesses focus only on target marketing? Target marketing is designed to
Rebalancing Your Portfolio Life
Have you ever fantasized about your great escape? You know, the stressful job, the daily grind, the loveless marriage.