The Cavalry Isn’t Coming – Why You Should Take Your Destiny Into Your Own Hands
I fly a hundred thousand miles or more each year, and usually when I get off my plane I’m met […]
I fly a hundred thousand miles or more each year, and usually when I get off my plane I’m met […]
Meet Jack. He knows he will never be a creative genius. He learned that in fifth grade during his weekly
Don’t let the word “digital” fool you in all this talk about how difficult it is for digital natives and
In some practical ways our world is still illuminated by the Scottish Enlightenment that brought us such goodies as electromagnetism,
Well it’s that time of year again. College graduation season is upon us and a temporary feeling of joy and
Pull out the list of the “most innovative companies” from your favorite business magazine. With the exception of their brand
When you picture your target, what do you aim for? The bullseye? Anywhere on the map? The white rings? The
Chances are, innovation doesn’t work where you work — or only works some of the time, mostly in spite of
Is media attention even helpful anymore? Whether news media on local TV at 5 p.m. or social media flooding in
Marketing to your target and targeting your market are two very different concepts. Finding a target market is something your