Why the ‘most innovative companies’ aren’t
Pull out the list of the “most innovative companies” from your favorite business magazine. With the exception of their brand […]
New Career
Why Leaders Don’t Understand How to Play the Innovation Game – and How You Can Help Them Win
You run the innovation playbook – a prophetic strategy, a product development obstacle course of a process, a portfolio management
Financial Success, Marketing
Do Your Industry Homework (Guest Post By Megan Totka)
Marketing to your target and targeting your market are two very different concepts. Finding a target market is something your
Marketing, Media
Is There Room for Mass Marketing?
Is there a place for mass marketing or should businesses focus only on target marketing? Target marketing is designed to
Innovating Your Way to a Good Job
The Great Recession is over or so we are told. It sure doesn’t feel that way to the millions
Creativity, Growth
Show; don’t tell
“Picture yourself in a boat on a river, With tangerine trees and marmalade skies.Somebody calls you, you answer quite slowly, A girl with kaleidoscope eyes.” (The Beatles)
Creativity, Failure, Innovation, Personal Innovation
All I Really Need to Know I Learned in Waffle House
By Guest Author James Adams As evidenced by the “Occupy Wall Street” movement and European debt debacles, the pervasive sense of