Jeff DeGraff
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Jun 8, 2015 From Brand to Brand New: How to Re-Create Your Brand Back in the day Dodge meant sporty and Chrysler meant sophisticated. Read More
Feb 15, 2011 A Marketer’s Formula Marketing requires creativity. It takes getting inside the minds of consumers, and figuring out their wants, needs and motivations. Read More
Jeff DeGraff
  • Facebook
  • LinkedIn
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  • Meet Jeff
    • Bio
    • Keynote Speeches & Programs
    • Beyond the Keynote
  • Books
    • The Art of Change
    • The Creative Mindset
    • The Innovation Code
    • CPI Workbook
    • The Enlivened Self
    • Making Stone Soup
    • Innovation You
    • Leading Innovation
    • Competing Values Leadership
    • Creativity at Work
  • Content
    • Writing
    • Videos
    • Resources
    • Recommendations
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  • Contact
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  • University of Michigan <br />Ross School of Business University of Michigan
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