Breakthrough innovation typically starts at the edges of the bell curve in the challenge of a crisis or the prospect of an outstanding opportunity. This is because the risk of deviating from the standard way of doing things and the reward of taking a chance on something new is reversed in these extremely negative and positive situations. For example, the Apple we know today was born out of its near collapse in the late 1990’s and the Telsa we currently marvel at can do no wrong because the public adores its haute couture product.
Leading innovation is different than all other forms of governance in that it pulls the exceptions at the edges of the bell curve to the stable center in an attempt to bring useful novelty into the norm. In this way, innovation often incites commercial revolutions: ubiquitous connectivity replaces shopping malls and universities, smart gadgets replace billfolds and magazines, miracle drugs replace invasive surgeries and going to the gym, and the like. (more…)