Jeff DeGraff
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Meet Jeff
Bio
Keynote Speeches & Programs
Beyond the Keynote
Books
The Creative Mindset
The Innovation Code
CPI Workbook
The Enlivened Self
Making Stone Soup
Innovation You
Leading Innovation
Competing Values Leadership
Creativity at Work
Content
Writing
Videos
Resources
Recommendations
In the News
Contact
Facebook
LinkedIn
Twitter
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Content
Writing
Videos
Resources
Recommendations
30
Mar 18, 2013
Oh, The Joys of Screwing Up
Innovation poses two problems for most leaders, given the way they are trained to think.
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Mar 13, 2013
Why the ‘most innovative companies’ aren’t
Pull out the list of the “most innovative companies” from your favorite business magazine.
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Mar 11, 2013
On the Hypocrisy of Innovators
Recently I spoke to a conference of leading business school deans about the prospects of the MBA degree.
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Feb 22, 2013
Super Bowl Advertising: Target Marketing at its Finest (Guest Post By Megan Totka)
With each TV commercial I watch, I wonder if I’m the target market.
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Feb 13, 2013
Creating Your Secret Identity
When I was eight years old I had a secret identity.
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Feb 11, 2013
Why Leaders Don’t Understand How to Play the Innovation Game – and How You Can Help Them Win
You run the innovation playbook – a prophetic strategy, a product development obstacle course of a process, a portfolio management radar detection system and a wide array of eccentric creativity methods.
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Jan 22, 2013
The Missed Market (Guest Post By Megan Totka)
When you picture your target, what do you aim for?
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Jan 16, 2013
Your New Year’s Absolution
When did ambition become a bad thing?
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Jan 16, 2013
Why Innovation Is So Hard
Chances are, innovation doesn’t work where you work — or only works some of the time, mostly in spite of your organization’s system and processes.
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Jan 14, 2013
End the Love-Hate Relationship with Sales
By Guest Authors David and Marhnelle Hibbard Many salespeople have a love-hate relationship with sales.
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Dec 19, 2012
Media Attention (Guest Post By Megan Totka)
Is media attention even helpful anymore?
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Dec 10, 2012
Do Your Industry Homework (Guest Post By Megan Totka)
Marketing to your target and targeting your market are two very different concepts.
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