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Jan 27, 2014 Doing the Creative Work the Company Can’t: Part 2 – The Rise of the Creativizer In most dynastic organizations there is a special role for the highly practiced innovation master who apprentices the novitiate through a “see one, do one, teach one” process of development. Read More

Jul 9, 2013 MacGyver Mind, McDonald’s Mind In some practical ways our world is still illuminated by the Scottish Enlightenment that brought us such goodies as electromagnetism, capitalism and single malt whisky. Read More

Jun 10, 2013 For All the Go-to-Guys on Father’s Day Barry Sanders, arguably the greatest running back to every play football, never spiked the ball when scored a touchdown. Read More

Apr 1, 2013 Alien Innovator Syndrome Have you ever watched one of those television programs about how aliens have been visiting earth and gumming up the works with their weird science since time time immemorial? Read More

Mar 18, 2013 Oh, The Joys of Screwing Up Innovation poses two problems for most leaders, given the way they are trained to think. Read More

Feb 22, 2013 Super Bowl Advertising: Target Marketing at its Finest (Guest Post By Megan Totka) With each TV commercial I watch, I wonder if I’m the target market. Read More

Jan 22, 2013 The Missed Market (Guest Post By Megan Totka) When you picture your target, what do you aim for? Read More

Jan 16, 2013 Why Innovation Is So Hard Chances are, innovation doesn’t work where you work — or only works some of the time, mostly in spite of your organization’s system and processes. Read More

Dec 10, 2012 Do Your Industry Homework (Guest Post By Megan Totka) Marketing to your target and targeting your market are two very different concepts. Read More

Nov 7, 2012 Is There Room for Mass Marketing? Is there a place for mass marketing or should businesses focus only on target marketing? Read More

Oct 5, 2012 Three Types of Reviews You Want Your Business to Receive In today’s world, small businesses have nothing short of an extensive array of options when it comes to social networking. Read More

Sep 5, 2012 Enlighten and Entertain From grade school and up we put our wares on exhibition and show and tell the story of our stuff. Read More