Mastering the Five Levels of Creativity (Part 2)
Bisociative Creativity: Bisociative is a term coined by the controversial novelist Arthur Koestler in his celebrated bookThe Act of Creation to […]
Marketing
Doing the Creative Work the Company Can’t: Part 3 – How You Innovate is What You Innovate
“One cannot alter a condition with the same mindset that created it in the first place.” Albert Einstein Innovation poses
Doing the Creative Work the Company Can’t: Part 2 – The Rise of the Creativizer
In most dynastic organizations there is a special role for the highly practiced innovation master who apprentices the novitiate through
MacGyver Mind, McDonald’s Mind
In some practical ways our world is still illuminated by the Scottish Enlightenment that brought us such goodies as electromagnetism,
For All the Go-to-Guys on Father’s Day
Barry Sanders, arguably the greatest running back to every play football, never spiked the ball when scored a touchdown. He
Alien Innovator Syndrome
Have you ever watched one of those television programs about how aliens have been visiting earth and gumming up the
Oh, The Joys of Screwing Up
Innovation poses two problems for most leaders, given the way they are trained to think. First, its value diminishes over
Super Bowl Advertising: Target Marketing at its Finest (Guest Post By Megan Totka)
With each TV commercial I watch, I wonder if I’m the target market. Am I the type of person the
Innovation, Marketing
The Missed Market (Guest Post By Megan Totka)
When you picture your target, what do you aim for? The bullseye? Anywhere on the map? The white rings? The
Why Innovation Is So Hard
Chances are, innovation doesn’t work where you work — or only works some of the time, mostly in spite of