The Graduation Speech I Didn’t Give
Well it’s that time of year again. College graduation season is upon us and a temporary feeling of joy and […]
Is Facebook Targeting the Right Customers for You? (Guest Post by Megan Totka)
As I scroll through my Facebook news feed, I often come across businesses doing competitions for liking, commenting or sharing
A Target You Can Count On: Fish Fries (Guest Post by Megan Totka)
Marketing for religious and cultural events can sometimes be very tricky. Businesses have to be sure to stay on the
Alien Innovator Syndrome
Have you ever watched one of those television programs about how aliens have been visiting earth and gumming up the
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Jeff DeGraff – The Dean of Innovation
Jeff DeGraff’s life reads like an innovation playbook. The pages are speckled with failures followed by great successes all because
Oh, The Joys of Screwing Up
Innovation poses two problems for most leaders, given the way they are trained to think. First, its value diminishes over
Why the ‘most innovative companies’ aren’t
Pull out the list of the “most innovative companies” from your favorite business magazine. With the exception of their brand
On the Hypocrisy of Innovators
Recently I spoke to a conference of leading business school deans about the prospects of the MBA degree. My speech
Super Bowl Advertising: Target Marketing at its Finest (Guest Post By Megan Totka)
With each TV commercial I watch, I wonder if I’m the target market. Am I the type of person the
Creating Your Secret Identity
When I was eight years old I had a secret identity. By day I was mild mannered Jeffrey but when