In December 1968, the crew of Apollo 8 became the first humans to see the Earth rise over the lunar horizon. William Anders’s photograph, “Earthrise,” showed our planet as a luminous sphere suspended in blackness, and it changed how a generation understood its place in the world.
In the Prologue to Shaping the Invisible, Jeff DeGraff uses that moment to make a larger point: the deepest transformations in history are rarely driven by new information alone. They happen when our perception shifts and the stories a civilization tells about reality change with it.
“Prologue: Earthrise” is published in full on LinkedIn, where Jeff shares his new essays as they are released.
Part of Shaping the Invisible, a new book from Canens Publishing.
Jeff DeGraff is the Dean of Innovation – an author, speaker, and advisor to Fortune 500 companies and mission-driven organizations worldwide. He’s the CEO and Founder of Innovatrium, Founder of Intellectual Edge Alliance, and Clinical Professor of Management and Organizations at the Ross School of Business at the University of Michigan. Jeff co-created the Competing Values Framework and developed the Innovation Code and Innovation Genome methodologies which provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance. His mission is the democratization of innovation: making systematic innovation accessible to everyone, everywhere, every day.