Chapter 7 of The Innovation Code reveals the extraordinary power of metaphors as a tool for unlocking clarity from complexity. Metaphors allow expansive ideas to be expressed simply while also uncovering hidden layers of insight. By combining the imaginative vision of the Artist with the analytical precision of the Engineer, metaphor becomes a bridge between creativity and execution. Reframing challenges through metaphor opens new pathways to inventive and practical solutions. Discover more insights in The Innovation Code at JeffDeGraff.com/book/the-innovation-code.
Jeff DeGraff is the Dean of Innovation – an author, speaker, and advisor to Fortune 500 companies and mission-driven organizations worldwide. He’s the CEO and Founder of Innovatrium, Founder of Intellectual Edge Alliance, and Clinical Professor of Management and Organizations at the Ross School of Business at the University of Michigan. Jeff co-created the Competing Values Framework and developed the Innovation Code and Innovation Genome methodologies which provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance. His mission is the democratization of innovation: making systematic innovation accessible to everyone, everywhere, every day.