The rise of internet popularity in the last two decades has led to the emergence of companies that face a new set of challenges. Websites need to optimize the user experience, which is a difficult task when the users’ ages range from 5 to 95. As Bruce Nussbaum details in this article, Google has adapted its management to meet the challenges of a diverse user base, using a team of executives from different generations steer the company into the future.
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Jeff DeGraff is the Dean of Innovation – an author, speaker, and advisor to Fortune 500 companies and mission-driven organizations worldwide. He’s the CEO and Founder of Innovatrium, Founder of Intellectual Edge Alliance, and Clinical Professor of Management and Organizations at the Ross School of Business at the University of Michigan. Jeff co-created the Competing Values Framework and developed the Innovation Code and Innovation Genome methodologies which provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance. His mission is the democratization of innovation: making systematic innovation accessible to everyone, everywhere, every day.