What do NATO, the Smithsonian, and your company have in common? They all face the challenge of innovating under pressure—and with purpose. In this powerful cross-sector keynote, Jeff DeGraff shares how transformative innovation emerges when business, government, and cultural sectors converge. Drawing on his work with 14 U.S. and allied military programs and national mission-driven institutions, Jeff presents a field-tested playbook for hybrid innovation. From vaccine acceleration to Pentagon transformation, this talk offers real-world insights and actionable frameworks for leading meaningful innovation in complex times.