The Innovation Code: The Creative Power of Constructive Conflict, by Jeff DeGraff and Staney DeGraff
Drawing on their work with nearly 200 of the Fortune 500 companies, Jeff and Staney DeGraff have developed a framework of innovator archetypes and engagement methods. The four key archetypes are the Artist (who loves radical innovation), the Engineer (who constantly improves everything), the Athlete (who competes to develop the best innovation), and the Sage (who innovates through collaboration).
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Jeff DeGraff is the Dean of Innovation – an author, speaker, and advisor to Fortune 500 companies and mission-driven organizations worldwide. He’s the CEO and Founder of Innovatrium, Founder of Intellectual Edge Alliance, and Clinical Professor of Management and Organizations at the Ross School of Business at the University of Michigan. Jeff co-created the Competing Values Framework and developed the Innovation Code and Innovation Genome methodologies which provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance. His mission is the democratization of innovation: making systematic innovation accessible to everyone, everywhere, every day.