Did you know that innovation is the only value proposition with a shelf life? And with the commoditization of most linear processes and technologies, innovation is essential to stay competitive in our volatile, global economy. However, unlike many business processes that can be strategized and managed, innovation must be encouraged, allowed to emerge, and nurtured through implementation. Tune in and learn how to empower innovation with the “Dean of Innovation”, Jeff De Graff. Listen as we unveil common corporate messages that hinder innovation. Understand why variation and diversity and important to facilitate innovation. Gain insights into the use of the Competing Values Framework, including how to create positive conflict. Learn about the Innovation Genome model which connects value propositions with culture, competency and leadership through four quadrants and a shared language.