The Conscious Company: it’s that buzzy piece of corporate speak we’ve all been hearing and using without really thinking about it. The irony is that we’re not conscious of what so-called company consciousness actually means.
What most organizations really mean when they call themselves “conscious” is conscientious: wishing to do what is right. There are tons of post-millennial “conscious” companies that show compassion, prioritize ethics, and give back to communities. Consider, for example, the charitable policy of Tom’s Shoes: for every pair of shoes you buy, the company donates a pair to a child in need. (more…)