[In last week’s part-one installment of this three-part article, I highlighted all the things that make innovation so radically different from all other forms of value creation. The strategies we normally bring to organizational growth aren’t enough when it comes to innovation. We need a new strategy to help us go into uncharted territory.]

How do you make plans in a world where plans were meant to be changed? Innovators are adaptors. They’re flexible leaders who run multiple experiments at once and make adjustments along the way. Rather than create something completely new, they build onto things that already exist. (more…)

Recreating Your Company

It’s an old story–a new company with a new product and a new way of looking at things dislodges established business that can’t keep up. A few years later, this same company that so nimbly entered the market stops growing and starts falling prey to new competitors. Why is sustained growth so elusive? And why do some companies seem immune to this sort of cycle? The answer: the most successful companies understand that they need to continually recreate themselves by building innovation into their business models. I call this process Creativizing. (more…)

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