What's New!

new Inc. material: From Brand to Brand New: How to Re-create Your Brank

Brands are invaluable because they create a real sense of connectedness–not only between an organization and its customers but also within the organization itself. Strong brands require a bigger and better narrative.

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new LinkedIn article: Open Source Innovation: What’s In and What’s Out

The new open source landscape is a fertile one with countless possibilities for growth. Here are three key shifts to understand, as you navigate the vast open source movement.

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Competing Values Fellow '11, Pete Bacevice: Why People Thrive in Coworking Spaces

Coworking spaces consist of members who work for a range of different companies, ventures, and projects. Working amidst people doing different kinds of work can also make one’s own work identity stronger.

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AGENDA article: World Economic Forum Shares Jeff’s, “The New Rules of Innovation” with 2.37M Twitter Followers

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Jeff's Blog Update

Investing In Ideas

Open Source Innovation: What’s In and What’s Out

The twenty-first century software industry owes a lot to a certain eighteenth-century inventor. Open source innovation is a phrase we tend to associate with post-millennial creativity, but it’s actually a three-hundred-year-old idea. Benjamin Franklin famously did not patent his lighting rod, his bifocals, his stove, and many other of his Read more »

Illuminated light bulb in a row of dim ones concept for creativi

The Innovator’s Storybook: Creativity and the Well-Told Tale

There are six irresistible words at the start of all major innovations: let me tell you a story. Behind every great change is a well-told tale–a compelling narrative that pulls you into its world but also teaches you something new about our own world. The best stories are both seductive and instructive. Read more »


The Good, the Bad, and the Future of Creative Collaboration

Innovators know that sharing isn’t just caring–it’s the only way to get by. Collaboration has recently emerged as the defining characteristic of creativity and growth in nearly all sectors and industries. The singular genius who works alone is a myth of yesterday. Today, the biggest breakthroughs happen when networks of Read more »

how rules and bureaucracy breed

How Rules and Bureaucracy Breed Innovation

Most of the matter in the known universe is stuff that we have no way of seeing. Dark matter–the incredibly dense, invisible material that exists between stars, planets, and all the other objects that we can see–accounts for over 80 percent of the total matter in the cosmos. What can Read more »


The Secret to Teaching Creativity at Business School

How do you teach creativity? I’ve had to work through this issue for over 25 years. In 1990, I returned to being a professor after taking five years off to be a senior executive in what was an entrepreneurial company when I started and multibillion dollar multinational corporation when I Read more »

Latest Work


Jeff DeGraff gave the Doris and John Cameron Guest Oration during the Digestive Disease Week Conference 2015: Where Medicin Meets Innovation.


Jeff lead a Jumpstart Workshop for the Leadership Team at Sabre.


Jeff is working with General Electric and their, Technology Leader Development Course.  Developing great leaders is the way to developing great success.

Jeff's New Book

Making Stone Soup


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