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What's New!

new Inc. article: Three Realities of Innovators

What great thinkers have in common is the ability to make sense of changing worlds. Crucial to the initial steps of any innovation project is sense-making: understanding the inner workings of your surroundings and knowing how to apply and re-apply your deep insights. That is how innovators make their visions come to life.

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new LinkedIn article: Unlikely Source of Your Next Big Breakthrough

The middleman just might be the vanguard of your next innovation strategy. They are untapped sources of innovative potential and growth.


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new Next Idea broadcast: The Kalamazoo Promise Is Working, so Why Only Kalamazoo

Kalamazoo Convention and Visitors Bureau set in motion their most memorable ad campaign: “Yes, there really is a Kalamazoo.” When your brand message is that you exist, it’s safe to assume that the halcyon days are officially over. Ten years after its inception, the Kalamazoo Promise is now an innovation annuity that will pay dividends for an entire community for years to come.

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Indie Book: National Indie Excellence Awards Announces 2015 Finalists

Making Stone Soup: How to Jumpstart Innovation Teams, by Jeff DeGraff, is a 2015 National Indie Book Award Finalist.Jeff DeGraff’s Making Stone Soup: How to Jumpstart Innovation Teams is a finalist in the 2015 National Indie Book Awards. Check-out the Business-General category.

Making Stone Soup: How to Jumpstart Innovation Teams is available in a print or an electronic edition at Amazon.com.

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Jeff's Blog Update


The Unlikely Source of Your Next Big Breakthrough

The middleman just might be the vanguard of your next innovation strategy. It’s time to reimagine the role of supply chains in our creative thinking. The truth is that the suppliers we all depend on are greater than the parts they provide. Supply chains are more than places where orders Read more »

three blue spot lights on stage

The Wisdom of the Rule of Three

For years I trained consultants in the ambiguous and complex art of innovation at a prestigious consulting firm. I was amused at their indoctrination which included an unbending adherence to the rule of three. No, not that bad things happen in threes but rather that a client should always be Read more »


What Will You Give Up to Make Room For Innovation?

At the heart of every great innovation is a great compromise: in order to start something new, we have to stop something old. Think of it as a deal you make with yourself–the things you’ll give up in order to make room for future growth. Our days are filled with Read more »


How to Win the Innovation Race

Innovation is less like a sprint or a marathon than a relay race: a team event where the hand-offs between each phase are the most crucial moments of the competition. Bringing together the fastest people won’t necessarily ensure a first-place finish in the innovation relay. The quickest runner is only Read more »


Picture This: Using Visual Aids to Inspire Creativity

Picture it: this is a phrase that so many creative thinkers use when they’re introducing their new project. The best ideas begin with a compelling image. In a single image lies a larger story, a whole series of suggestions, memories from the past, and gestures toward the future. Visual aids Read more »

Latest Work


Jeff delivered a keynote, Leading Innovation, for 100 members of the Zurich Insurance, North America Leadership Team.

KPMG logo

KPMG engaged Jeff to lead a discussion on innovation and disruptive technologies that can harness the growth.

Lenovo logo

Jeff lead the opening event for Lenovo’s Research & Technology Innovation Retreat. The Leadership Team from Beijing convened in Morrisville North Carolina.

Jeff's New Book

Making Stone Soup


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