Jeff's Blog Update

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The Graduation Speech I Didn’t Give

Well it’s that time of year again. College graduation season is upon us and a temporary feeling of joy and optimism abounds as it should. As for Mom and Dad relief may be a more apt description – there were days they had serious questions about your commitment to the Read more »

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Is Facebook Targeting the Right Customers for You? (Guest Post by Megan Totka)

As I scroll through my Facebook news feed, I often come across businesses doing competitions for liking, commenting or sharing their status or business page. Mostly annoyed by the constant begging, I did a little digging to see just what this practice does for your business and if it’s really Read more »

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A Target You Can Count On: Fish Fries (Guest Post by Megan Totka)

Marketing for religious and cultural events can sometimes be very tricky. Businesses have to be sure to stay on the right side of a very fine line which can make it hard in preparing for the holiday season. Many religious holidays specifically have been commercialized making marketing very easy for Read more »

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Alien Innovator Syndrome

Have you ever watched one of those television programs about how aliens have been visiting earth and gumming up the works with their weird science since time time immemorial? It starts out with a legitimate and intriguing premise such as why the Sphinx is really thousands of years older than Read more »

Standing Out From The Crowd

On the Hypocrisy of Innovators

Recently I spoke to a conference of leading business school deans about the prospects of the MBA degree. My speech was entitled The Future has Come and Gone and You’ve Missed It. Admittedly this was a pathetic attempt to play the rebellious provocateur to what I occasionally imagine to be Read more »

Latest Work

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Jeff recently traveled to Cape Cod, MA to spend the day with Biogen, one of the world’s first biotech companies. It was great to work with very intelligent drug scientists and doctors.

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Jeff recently moderated Session X: Innovation from the Outside In during the 3rd day of TedMed 2013 in the John F. Kennedy Center for the Performing Arts in Washington DC. The session gave insights about the future of health care and the need for innovative ways to integrate health care into the most basic levels of human behavior.

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Jeff is teaching in the Ross Business School’s Certified Professional Innovation (CPI) program this week. In this intensive program, participants work through real organizational challenges and learn the skills to be real innovators in their firms.