Videos
Selected videos curated by theme — a visual on-ramp into innovation thinking and practice
This page offers one powerful video from each major area of Jeff’s work, organized by how viewers engage with innovation — from foundational concepts to applied leadership and real practice.
Innovation Foundations
Innovation emerges out of constructive conflict, not optimizing, which only results in incremental change.
Engage in Constructive Conflict
In this short clip from his 2018 Air Force Association keynote, Jeff reframes conflict not as a problem to avoid, but as a creative force that drives breakthrough thinking. Real innovation resides not in optimizing but seeking out productive disagreement with diverse perspectives and engaging enduring tensions. This is the kind of foundation that prepares viewers for deeper frameworks like the Innovation Code.
Leading Innovation through Paradox
How leaders work productively with tension rather than eliminate it
Jumpstarting Innovation
In this video, Jeff explores how effective leaders operate in conditions of uncertainty and contradiction. Rather than resolving tension or forcing alignment, he shows how leaders learn to work within paradox—using difference, disagreement, and competing demands as sources of insight and momentum. This perspective is essential for leading innovation in complex, changing environments.
Innovation in Practice
What innovation looks like when teams are actually doing the work
Construct Hybrid Solutions
In this video, Jeff illustrates how innovation unfolds in real organizational settings—through dialogue, experimentation, and constructive conflict rather than linear plans or consensus-driven decision making. Viewers see how teams make progress by working with differences, adjusting in real time, and learning their way forward under uncertainty.
Thinking Deeper about Innovation
Reflection and insight on innovation as a system and practice
Why Innovation Can Be Hard
In this video, Jeff explores the deeper reasons innovation is difficult for many organizations and leaders. He discusses the cognitive, cultural, and systemic dynamics that make innovation less about having an idea and more about navigating complexity, paradox, and organizational norms. This is ideal for viewers who are past introductory concepts and want to deepen their understanding of how innovation actually functions in real environments.
Innovation as a Practice (Orientation to Action)
Moving from insight to disciplined action
Innovation Is a Practice, Not an Event
In this video, Jeff emphasizes that innovation is not a one-time breakthrough or moment of inspiration, but a sustained practice built through habits, choices, and disciplined experimentation over time. It reinforces the idea that innovation capability is developed—not discovered—and connects insight to ongoing action.