Organizations

Institutions and Initiatives Shaping Innovation

Jeff’s work extends across multiple organizations—from the University of Michigan to the Pentagon, from Fortune 500 companies to allied military forces.

Primary Affiliations

Ross School of Business, University of Michigan

Clinical Professor of Management and Organizations (since 1990)

Jeff has been a faculty member at the Ross School of Business for over 35 years, teaching Managing Creativity, Leading Change, and other innovation courses to MBAs, executives, and undergraduates. He developed flagship programs including the first BBA capstone course and created the University of Michigan’s Certified Professional Innovator Program—the first university innovation certificate of its kind.

Innovatrium Institute for Innovation

Founder (since 2004)

Created as a joint venture with Haworth, the Innovatrium is a physical and intellectual innovation lab near Ross School of Business. It operates as a living laboratory where organizations experiment with innovation culture, capability, and community—the practical manifestation of Jeff’s school of thought where diverse perspectives clash productively to generate new solutions.

Competing Values, LLC

Founder and CEO (since 1990)

Jeff’s consulting firm applies the Competing Values Framework and Innovation methodologies to real-world challenges in Fortune 500 firms, healthcare systems, and government. Works with over half the Fortune 500 including Google, Apple, Coca-Cola, Pfizer, NASA, and Microsoft.

Intellectual Edge Alliance

Founder (since 2015)

Nonprofit consortium of research universities and technology companies working with the U.S. Military, NATO, and allied forces in 45 countries. Makes innovation tools and practices accessible to leaders tackling critical societal challenges in defense, government, and education.

Military & Defense Advisory

United States Air Force

Strategic advisor to senior USAF leadership on innovation and organizational transformation. Works with Department of Defense fellows and led highly selective seminar for U.S. Air Force Fellows (2022).

United States Space Force

Strategic innovation advisor to USSF leadership

NATO

Delivers innovation programs and strategic advice to NATO forces through Intellectual Edge Alliance

National Guard

Advisor to the United States National Guard

Joint Chiefs of Staff

Strategic advisor on innovation and organizational transformation

Republic of Singapore Armed Forces

Innovation strategy advisor through Intellectual Edge Alliance partnership

AFWERX

Began enduring partnership with U.S. Air Force in 2008, leading to AFWERX and NATO collaborations

Army, Navy, Marines

Advisory influence for all major United States Military Branches

Corporate Experience

Domino’s Pizza

1985-1990

Vice President of Communications and New Ventures.

Directed strategic communications and internal innovation initiatives during Domino’s period of explosive growth from $50 million to $2 billion. Earned the informal title “Dean of Innovation” for pioneering scalable creativity practices and leadership development models.

Apple Inc.

1987

Strategic Advisor

Served as advisor on Applied Integrated Systems, an early multimedia education initiative and precursor to iTunes. Helped shape the fusion of technology, learning, and design thinking in the emerging digital age.

Academic & Research Affiliations

Visiting Professor, Helsinki Graduate School of Economics/Aalto University (1994-1995)
Fellow, Aspen Institute “Tomorrow’s Corporation” (1993)
Member, CSC Index Vanguard Group (1994-1995)
Alice Lloyd Scholars Program Instructor, University of Michigan (1982-1985)

Board of Advisors, UM School of Library & Information Science (since 1991)
Founding Faculty, Multidisciplinary Action Projects (MAP), Ross School of Business (since 1991)

Past Strategic Consulting

University of Michigan President’s Office (1992)
NYU Medical Center Dean’s Office (1995)

Federal Reserve Bank (2003)
American Medical Association (2007)

Recognition & Awards

Władysław Eugeniusz Sikorski Medal

Awarded by Polish Armed Forces (2024) for contributions to defense innovation leadership and allied collaboration

Original LinkedIn Influencer

Selected as one of the first 100 global thought leaders on LinkedIn platform (2007)

Explore More

About Jeff DeGraff

Jeff DeGraff is the Dean of Innovation and one of the world's leading authorities on organizational innovation and transformational change. As Clinical Professor of Management and Organizations at the University of Michigan's Ross School of Business since 1990, DeGraff has established a comprehensive school of thought around systematic innovation development that bridges academic rigor with practical application across business, government, and mission-driven sectors. DeGraff co-created the Competing Values Framework alongside Robert Quinn, John Rohrbaugh, and Kim Cameron—one of the most widely used organizational effectiveness models globally. Building on this foundation, he developed the Innovation Genome and Innovation Code methodologies, which extend the framework into innovation contexts and provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance. His intellectual architecture centers on three revolutionary concepts: first, that innovation is a learnable skill, not a gift—a discipline that can be systematized like any business imperative; second, that constructive conflict, not harmony, drives breakthrough innovation by orchestrating opposing perspectives into hybrid solutions; and third, that transformational change emerges from embracing paradox rather than eliminating it. Through his trilogy of books—The Innovation Code, The Creative Mindset, and The Art of Change—DeGraff has codified a complete philosophy of paradox-based organizational transformation. DeGraff's career uniquely combines corporate leadership and academic excellence. After earning his PhD at age 25, he served as Vice President of Communications and New Ventures at Domino's Pizza (1985-1990), where he applied emerging organizational theories to help scale the company from $50 million to $2 billion—earning him the nickname "Dean of Innovation." This experience of building things, not just theorizing about them, has defined his approach as a "pracademic" who teaches innovation through action learning in unconventional spaces like museums and innovation laboratories. As founder of the Innovatrium Institute for Innovation, DeGraff created a living laboratory where organizations experiment with innovation culture, capability, and community. The Innovatrium operates as the practical manifestation of his school of thought—a physical space where diverse perspectives clash productively to generate new solutions. Through this work with over half the Fortune 500, including Google, Apple, Coca-Cola, Pfizer, NASA, and Microsoft, DeGraff has refined frameworks that help organizations build sustainable innovation ecosystems. Guided by his mission to democratize innovation, DeGraff founded the Intellectual Edge Alliance (IEA), a nonprofit consortium of research universities and technology companies working with the U.S. Military, NATO, and allied forces in 45 countries. Through the IEA, he makes innovation tools and practices accessible to leaders tackling critical societal challenges in defense, government, and education—proving that innovation methodologies transcend sector boundaries. DeGraff's influence extends through multiple channels: as creator of the University of Michigan's Certified Professional Innovator Program, the first university innovation certificate of its kind; as host of PBS's Innovation You and NPR's The Next Idea; and as a prolific contributor to Inc., Fortune, Psychology Today, and Big Think. His speaking engagements span from TED to the Pentagon, and his advisory work includes the U.S. Air Force Chief of Staff, Cabinet departments, and high-ranking military leaders across democratic nations. Through four decades of teaching, consulting, writing, and building innovation infrastructure, DeGraff has established himself as the preeminent voice on systematic innovation development and paradox-based organizational change. His school of thought transforms how organizations approach innovation—not as spontaneous creativity or rigid process, but as the disciplined orchestration of diverse perspectives, constructive tension, and the courageous embrace of organizational paradox to generate breakthrough value.

Title: Clinical Professor of Management and Organizations

Organization: Ross School of Business, University of Michigan

Birthplace: Kalamazoo, Michigan, United States

Jeff DeGraff: Employment History

Title	Employer	Period	Description
Vice President of Communications and New Ventures	Domino's Pizza Distribution Corp.	1985-01-01 — 1990-12-31	Directed strategic communications and internal innovation initiatives during Domino's period of explosive growth from $50 million to $2 billion. Earned the informal title 'Dean of Innovation' for pioneering scalable creativity practices and leadership development models. Applied emerging organizational theories to help scale the company.
Clinical Professor of Management and Organizations	Ross School of Business, University of Michigan	1990-01-01	Teaching Managing Creativity (MO 745), Leading Change (MO 603), Creativity at Work (MO463), and other innovation courses to MBAs, executives, and undergraduates. Developed flagship programs including the first BBA capstone course. Established comprehensive school of thought around systematic innovation development. Created University of Michigan's Certified Professional Innovator Program, the first university innovation certificate of its kind.
Founder	Competing Values, LLC	1990-01-01	Launched consulting firm applying academic models to real-world innovation challenges in Fortune 500 firms, healthcare systems, and government. Works with over half the Fortune 500 including Google, Apple, Coca-Cola, Pfizer, NASA, and Microsoft to build sustainable innovation ecosystems.
Founder	Innovatrium Institute for Innovation	2004-01-01	Created joint venture with Haworth: a physical and intellectual innovation lab near Ross School of Business. Living laboratory where organizations experiment with innovation culture, capability, and community. Practical manifestation of DeGraff's school of thought—a physical space where diverse perspectives clash productively to generate new solutions.
Founder	Intellectual Edge Alliance	2015-01-01	Founded nonprofit consortium of research universities and technology companies working with the U.S. Military, NATO, and allied forces in 45 countries. Makes innovation tools and practices accessible to leaders tackling critical societal challenges in defense, government, and education. Developed programs including Project Mercury, AIM HI, and other innovation frameworks for military and defense applications.
Visiting Professor	Helsinki Graduate School of Economics (now Aalto University)	1994-01-01 — 1995-12-31	Taught innovation leadership and organizational change. Introduced the Competing Values Framework to European academic circles.
Advisor to Apple Computer	Apple Computer	1987-01-01 — 1987-12-31	Served as advisor on Applied Integrated Systems, an early multimedia education initiative and precursor to iTunes. Helped shape the fusion of technology, learning, and design thinking in the emerging digital age.

Jeff DeGraff: Education

Institution	Degree	Field of Study	Year
Western Michigan University	B.S.	Communication Arts and Sciences	1980
University of Michigan	M.A.	Communication Studies	1982
University of Wisconsin–Madison	Ph.D.	Educational Technology	1985

Jeff DeGraff: Awards & Honors

Award	Issuer	Year	Description	Source
Władysław Eugeniusz Sikorski Medal	Polish Armed Forces	2024	Awarded by the Polish Armed Forces for contributions to defense innovation leadership and allied collaboration.
Original LinkedIn Influencer	LinkedIn	2007	Selected as one of the first 100 global thought leaders on LinkedIn platform.

Jeff DeGraff: Affiliations

Organization	Type	Period
Research Institute of Management Innovation at Kinki University	researcher
Order of Angel (Student Club)	researcher
Design + Business Club (Student Club)	researcher
Human Capital Club (Student Club)	researcher
M-Powered (Student Club)	researcher
United States Air Force	researcher
United States Space Force	researcher
NATO	researcher
Joint Chiefs of Staff	researcher
Republic of Singapore Armed Forces	researcher
Apple Inc.	researcher
Alice Lloyd Scholars Program, University of Michigan	affiliated	1982-01-01 — 1985-12-31
Aspen Institute	fellow	1993-01-01 — 1993-12-31
CSC Index Vanguard Group	affiliated	1994-01-01 — 1995-12-31
Board of Advisors, UM School of Library & Information Science	researcher	1991-01-01
University of Michigan President's Office	collaborator	1992-01-01 — 1992-12-31
NYU Medical Center Dean's Office	collaborator	1995-01-01 — 1995-12-31
Federal Reserve Bank	collaborator	2003-01-01 — 2003-12-31
American Medical Association	collaborator	2007-01-01 — 2007-12-31
U.S. Air Force / AFWERX	collaborator	2008-01-01
Multidisciplinary Action Projects (MAP), Ross School of Business	affiliated	1991-01-01

Jeff DeGraff: Memberships

Organization	Role	Period	Source
University of Michigan Office of Research Advisory Committee	Member
BigSpeak Speaker's Bureau	Keynote Speaker

Jeff DeGraff: External Profiles

Platform	URL	Bio
Wikidata	https://www.wikidata.org/wiki/Q6173694
Wikipedia	https://en.wikipedia.org/wiki/Jeff_DeGraff
LinkedIn	https://www.linkedin.com/in/degraffjeff/
Twitter/X	https://x.com/JeffDeGraff
Facebook	https://www.facebook.com/deanofinnovation
YouTube	https://www.youtube.com/user/JeffDeGraff1
Quora	https://www.quora.com/profile/Jeff-DeGraff-3
Virtual International Authority File	https://viaf.org/en/viaf/21283069
Czech National Authority Database	https://aleph.nkp.cz/F/?func=find-c&local_base=aut&ccl_term=ica=vse20231204393&CON_LNG=ENG
National Library of Israel	https://www.nli.org.il/en/authorities/987007321542105171
Yale University Library	https://lux.collections.yale.edu/view/person/c3593a49-5664-4f94-b799-1a8730c9c9da
Amazon Author	https://www.amazon.com/stores/Jeff-DeGraff/author/B001IOBFO2
Google Books	https://www.google.com/search?tbo=p&tbm=bks&q=inauthor:%22Jeff+DeGraff%22
BigSpeak Speakers Bureau	https://www.bigspeak.com/speakers/jeff-degraff/
Fortune Magazine	https://fortune.com/author/jeff-degraff/
Inc. Magazine	https://www.inc.com/author/jeff-degraff
WSB Speakers	https://www.wsb.com/speakers/jeff-degraff/
Premier Speakers	https://premierespeakers.com/speakers/jeff-degraff
crunchbase	https://www.crunchbase.com/person/jeff-degraff
Amazon Author 2	https://www.amazon.com/stores/Jeff-DeGraff/author/B001IOBFO2?isDramIntegrated=true&shoppingPortalEnabled=true&ccs_id=13fca77a-98f7-4e3b-96f5-87f975f43add
Muck Rack 3	https://muckrack.com/jeff-degraff-ph-d/articles
Muck Rack Main	https://muckrack.com/jeff-degraff
Muck Rack 2	https://muckrack.com/jeff-degraff-phd/articles
Psychology Today	https://www.psychologytoday.com/us/contributors/jeff-degraff-phd
Michigan Public Radio	https://www.michiganpublic.org/people/jeff-degraff
Big Think	https://bigthink.com/people/jeff-degraff/
Faculty Focus	https://www.facultyfocus.com/author/ff-jeffdegraff/
West Point Academy	https://mwi.westpoint.edu/author/jeff-degraff/
Life Hack Website	https://www.lifehack.org/author/jeff-degraff
Salon	https://www.salon.com/writer/jeff_degraff
Grokipedia	https://grokipedia.com/page/jeff_degraff