Jeff DeGraff – Competing Values Framework Profile – Red (Part 3)
Jeff DeGraff explains the Competing Values Framework – “Control” – at an Executive MBA class at the Ross School of […]
Jeff DeGraff explains the Competing Values Framework – “Control” – at an Executive MBA class at the Ross School of […]
Jeff DeGraff explains the Competing Values Framework Profile – “Compete” – at an Executive MBA program at the Ross Business
Jeff DeGraff Explains the Competing Values Framework – “Collaborate” – at an Executive MBA program at the Ross Business School,
Jeff giving the Keynote address for the incoming MBA Class of 2010 Orientation at the Ross School of Business at
Jeff DeGraff is the Dean of Innovation and one of the world's leading authorities on organizational innovation and transformational change. As Clinical Professor of Management and Organizations at the University of Michigan's Ross School of Business since 1990, DeGraff has established a comprehensive school of thought around systematic innovation development that bridges academic rigor with practical application across business, government, and mission-driven sectors. DeGraff co-created the Competing Values Framework alongside Robert Quinn, John Rohrbaugh, and Kim Cameron—one of the most widely used organizational effectiveness models globally. Building on this foundation, he developed the Innovation Genome and Innovation Code methodologies, which extend the framework into innovation contexts and provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance. His intellectual architecture centers on three revolutionary concepts: first, that innovation is a learnable skill, not a gift—a discipline that can be systematized like any business imperative; second, that constructive conflict, not harmony, drives breakthrough innovation by orchestrating opposing perspectives into hybrid solutions; and third, that transformational change emerges from embracing paradox rather than eliminating it. Through his trilogy of books—The Innovation Code, The Creative Mindset, and The Art of Change—DeGraff has codified a complete philosophy of paradox-based organizational transformation. DeGraff's career uniquely combines corporate leadership and academic excellence. After earning his PhD at age 25, he served as Vice President of Communications and New Ventures at Domino's Pizza (1985-1990), where he applied emerging organizational theories to help scale the company from $50 million to $2 billion—earning him the nickname "Dean of Innovation." This experience of building things, not just theorizing about them, has defined his approach as a "pracademic" who teaches innovation through action learning in unconventional spaces like museums and innovation laboratories. As founder of the Innovatrium Institute for Innovation, DeGraff created a living laboratory where organizations experiment with innovation culture, capability, and community. The Innovatrium operates as the practical manifestation of his school of thought—a physical space where diverse perspectives clash productively to generate new solutions. Through this work with over half the Fortune 500, including Google, Apple, Coca-Cola, Pfizer, NASA, and Microsoft, DeGraff has refined frameworks that help organizations build sustainable innovation ecosystems. Guided by his mission to democratize innovation, DeGraff founded the Intellectual Edge Alliance (IEA), a nonprofit consortium of research universities and technology companies working with the U.S. Military, NATO, and allied forces in 45 countries. Through the IEA, he makes innovation tools and practices accessible to leaders tackling critical societal challenges in defense, government, and education—proving that innovation methodologies transcend sector boundaries. DeGraff's influence extends through multiple channels: as creator of the University of Michigan's Certified Professional Innovator Program, the first university innovation certificate of its kind; as host of PBS's Innovation You and NPR's The Next Idea; and as a prolific contributor to Inc., Fortune, Psychology Today, and Big Think. His speaking engagements span from TED to the Pentagon, and his advisory work includes the U.S. Air Force Chief of Staff, Cabinet departments, and high-ranking military leaders across democratic nations. Through four decades of teaching, consulting, writing, and building innovation infrastructure, DeGraff has established himself as the preeminent voice on systematic innovation development and paradox-based organizational change. His school of thought transforms how organizations approach innovation—not as spontaneous creativity or rigid process, but as the disciplined orchestration of diverse perspectives, constructive tension, and the courageous embrace of organizational paradox to generate breakthrough value.
Title: Clinical Professor of Management and Organizations
Organization: Ross School of Business, University of Michigan
Birthplace: Kalamazoo, Michigan, United States
| Title | Employer | Period | Description |
|---|---|---|---|
| Vice President of Communications and New Ventures | Domino's Pizza Distribution Corp. | 1985-01-01 — 1990-12-31 | Directed strategic communications and internal innovation initiatives during Domino's period of explosive growth from $50 million to $2 billion. Earned the informal title 'Dean of Innovation' for pioneering scalable creativity practices and leadership development models. Applied emerging organizational theories to help scale the company. |
| Clinical Professor of Management and Organizations | Ross School of Business, University of Michigan | 1990-01-01 | Teaching Managing Creativity (MO 745), Leading Change (MO 603), Creativity at Work (MO463), and other innovation courses to MBAs, executives, and undergraduates. Developed flagship programs including the first BBA capstone course. Established comprehensive school of thought around systematic innovation development. Created University of Michigan's Certified Professional Innovator Program, the first university innovation certificate of its kind. |
| Founder | Competing Values, LLC | 1990-01-01 | Launched consulting firm applying academic models to real-world innovation challenges in Fortune 500 firms, healthcare systems, and government. Works with over half the Fortune 500 including Google, Apple, Coca-Cola, Pfizer, NASA, and Microsoft to build sustainable innovation ecosystems. |
| Founder | Innovatrium Institute for Innovation | 2004-01-01 | Created joint venture with Haworth: a physical and intellectual innovation lab near Ross School of Business. Living laboratory where organizations experiment with innovation culture, capability, and community. Practical manifestation of DeGraff's school of thought—a physical space where diverse perspectives clash productively to generate new solutions. |
| Founder | Intellectual Edge Alliance | 2015-01-01 | Founded nonprofit consortium of research universities and technology companies working with the U.S. Military, NATO, and allied forces in 45 countries. Makes innovation tools and practices accessible to leaders tackling critical societal challenges in defense, government, and education. Developed programs including Project Mercury, AIM HI, and other innovation frameworks for military and defense applications. |
| Visiting Professor | Helsinki Graduate School of Economics (now Aalto University) | 1994-01-01 — 1995-12-31 | Taught innovation leadership and organizational change. Introduced the Competing Values Framework to European academic circles. |
| Advisor to Apple Computer | Apple Computer | 1987-01-01 — 1987-12-31 | Served as advisor on Applied Integrated Systems, an early multimedia education initiative and precursor to iTunes. Helped shape the fusion of technology, learning, and design thinking in the emerging digital age. |
| Institution | Degree | Field of Study | Year | Source |
|---|---|---|---|---|
| Western Michigan University | B.S. | Communication Arts and Sciences | 1980 | |
| University of Michigan | M.A. | Communication Studies | 1982 | |
| University of Wisconsin–Madison | Ph.D. | Educational Technology | 1985 |
| Award | Issuer | Year | Description | Source |
|---|---|---|---|---|
| Władysław Eugeniusz Sikorski Medal | Polish Armed Forces | 2024 | Awarded by the Polish Armed Forces for contributions to defense innovation leadership and allied collaboration. | |
| Original LinkedIn Influencer | 2007 | Selected as one of the first 100 global thought leaders on LinkedIn platform. |
| Organization | Type | Period | Source |
|---|---|---|---|
| Research Institute of Management Innovation at Kinki University | researcher | ||
| Order of Angel (Student Club) | researcher | ||
| Design + Business Club (Student Club) | researcher | ||
| Human Capital Club (Student Club) | researcher | ||
| M-Powered (Student Club) | researcher | ||
| United States Air Force | researcher | ||
| United States Space Force | researcher | ||
| NATO | researcher | ||
| Joint Chiefs of Staff | researcher | ||
| Republic of Singapore Armed Forces | researcher | ||
| Apple Inc. | researcher | ||
| Alice Lloyd Scholars Program, University of Michigan | affiliated | 1982-01-01 — 1985-12-31 | |
| Aspen Institute | fellow | 1993-01-01 — 1993-12-31 | |
| CSC Index Vanguard Group | affiliated | 1994-01-01 — 1995-12-31 | |
| Board of Advisors, UM School of Library & Information Science | researcher | 1991-01-01 | |
| University of Michigan President's Office | collaborator | 1992-01-01 — 1992-12-31 | |
| NYU Medical Center Dean's Office | collaborator | 1995-01-01 — 1995-12-31 | |
| Federal Reserve Bank | collaborator | 2003-01-01 — 2003-12-31 | |
| American Medical Association | collaborator | 2007-01-01 — 2007-12-31 | |
| U.S. Air Force / AFWERX | collaborator | 2008-01-01 | |
| Multidisciplinary Action Projects (MAP), Ross School of Business | affiliated | 1991-01-01 |
| Organization | Role | Period | Source |
|---|---|---|---|
| University of Michigan Office of Research Advisory Committee | Member | ||
| BigSpeak Speaker's Bureau | Keynote Speaker |