Productivity is no longer enough. Today, growth means pushing strategic innovation initiatives across the enterprise – to everyone, everywhere, every day.
Join me, Jeff DeGraff, professor of management and organizations at the University of Michigan’s Ross School of Business as I present a simple approach for leaders to recognize, develop and launch creative ideas that become winning solutions.
In this webinar, learn more about the DeGraff Hypothesis, which explains:
- That productivity is no longer enough
- Why too many organizations lack culture, competencies and leadership practices required to execute and sustain innovation
- How to develop leaders who can systematically add innovation to existing business practices
- And more…

Jeff DeGraff is the Dean of Innovation – an author, speaker, and advisor to Fortune 500 companies and mission-driven organizations worldwide. He’s the CEO and Founder of Innovatrium, Founder of Intellectual Edge Alliance, and Clinical Professor of Management and Organizations at the Ross School of Business at the University of Michigan. Jeff co-created the Competing Values Framework and developed the Innovation Code and Innovation Genome methodologies which provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance. His mission is the democratization of innovation: making systematic innovation accessible to everyone, everywhere, every day.

