Resources

Tools for Learning, Doing, and Facilitating Innovation

These resources are designed to support learning, experimentation, and leadership practice. Whether you are exploring innovation for the first time, leading change inside an organization, or facilitating the work with others, these tools provide practical entry points into the Innovation Genome and Innovation Code.

Innovation is not something you consume—it is something you practice.

How to Think About Innovation

Overview of Jeff DeGraff's Innovation Genome iGenome quadrant

Innovation Genome Graphic

A visualization of the four quadrants of innovation: Collaborate, Create, Control, and Compete.

The Innovation Code Quiz

A short diagnostic that helps individuals understand how they think, decide, and act under uncertainty. Designed as a personal entry point into the Innovation Code and Innovation Genome.

Jeff DeGraff Innovation Code iCode graphic

Reframe How Innovation Actually Works

Coverart for Jeff DeGraff essay The Great Innovations Are The Ones  You Dont See

The Greatest Innovations Are The Ones You Don’t See

Why the most powerful innovations are often systemic, quiet, and overlooked.

The Seven Deadly Sins of Innovation Leaders

Common leadership traps that unintentionally stall innovation—and how to avoid them.

Featured image for Jeff DeGraff resource 7 Deadly Sins of Innovation Leaders Free PDF Download
Featured Image for essay by Jeff DeGraff MacGyver Mind McDonalds Mind

MacGyver Mind, McDonald’s Mind

Common leadership traps that unintentionally stall innovation—and how to avoid them.

How to Lead Like Superheroes

Overcome your dominant logic by surrounding yourself with thinkers with diverse outlooks.

Featured image for Jeff DeGraff essay How to Lead Innovation Like Superheros
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