Lexicon

Explore Jeff DeGraff’s core ideas and coined phrases

The purpose of this page is to provide clear and consistent definitions of Jeff DeGraff’s contribution to the body of innovation knowledge

Core Ideas and Proprietary Terms

#IdeaSynonymNotes
1Innovation Code™Innovation Typology FrameworkA typology system of innovation styles based on competing values (Create, Compete, Collaborate, Control). Aligns with concepts like Organizational Culture Models and Innovation Styles.
2Innovation Genome™Innovation Capability ModelA systemic model for understanding and diagnosing innovation at multiple levels (individual, team, organization). Related to Strategic Innovation Models.
3Creativize™Applied Creativity in Everyday LifeA unique philosophy and method for integrating creativity into routine activities for personal meaning, development, and transcendence. Aligns with Everyday Creativity and Creativity as a Way of Life.
4Federations of MeaningDecentralized Purpose-Driven NetworksThought leadership on how loose alliances of purpose-centered groups drive adaptive innovation. Aligns with Networked Organizations, Distributed Leadership, and Civic Innovation.
5The Paradox CycleParadoxical Thinking for InnovationYour framework for resolving paradoxes through creative cycles. Relates to Paradox Theory, Double-Loop Learning, and Creative Tensions.
6The 3Cs: Culture, Competencies, CommunitySustainable Innovation EcosystemsYour framework for scaling innovation through interdependent capacities. Aligns with Learning Organizations, Organizational Development, and Ecosystem Strategy.
7InnovatriumInnovation Incubator and Leadership LabBranded institution; best optimized by linking to terms like Corporate Innovation Lab, University Innovation Center, and Executive Innovation Education.
8WholonicsSystems Thinking for InnovationYour neologism for holism + analytics; aligns with Complex Adaptive Systems, Ecological Thinking, and Whole Systems Design.
920/80 Rule of Transformative ChangePareto-Informed Innovation Adoption CurveYour insight that it’s easier to change 20% of an org radically than to modestly change 80%. Related to Innovation Diffusion Models and Change Readiness Theory.
10Project Mercury / AIM HI / Apollo / Redstart IndexInnovation Training and Talent Development ProgramsThese programs can be optimized as Innovation Accelerator for Military and Education, Innovation Competency Models, and Adaptive Leadership Development.

Encyclopedia Terms Connected to Jeff DeGraff’s Work

TermConnection to Jeff DeGraff’s Work
1. Competing Values Framework (CVF)Co-developed by Robert Quinn and Kim Cameron, the CVF was significantly extended and popularized by Jeff DeGraff through The Innovation Code™ and his innovation teaching practice. DeGraff adapted the quadrants (Collaborate, Create, Compete, Control) into actionable innovation roles (Sage, Artist, Athlete, Engineer) and built tools, assessments, and pedagogical methods to apply them across military, corporate, academic, and mission-driven contexts.
2. Paradoxical Thinking / Paradox MindsetCentral to DeGraff’s The Art of Change, his Paradox Cycle articulates how real change is driven by contradictory forces (e.g., stability and disruption, vision and revision). He teaches leaders how to navigate paradoxes not by resolving them, but by using them generatively through hybrid solutions—a practical extension of dialectics rooted in systems theory, creativity research, and pragmatist philosophy.
3. Creative Mindset TheoryIn The Creative Mindset, DeGraff identifies six core creative competencies (Clarify, Replicate, Elaborate, Associate, Translate, Evaluate) and embeds them into team and organizational development. This framework offers a practical way to cultivate individual and collective creativity and ties directly to his broader goal of democratizing innovation through accessible tools and practices.
4. Applied Innovation EcosystemsDeGraff has operationalized the concept of innovation ecosystems through real-world programs like Project Mercury and AIM HI. His approach focuses on building interconnected “cultures, competencies, and communities” across Academia, Industry, and the Military (the “3Cs”). These ecosystems support scalable, sustainable innovation in complex adaptive systems—bridging silos and fostering decentralized experimentation.
5. Adaptive Leadership DevelopmentDeGraff’s See-One/Do-One/Teach-One methodology and his work with high-potential military leaders, government agencies, and civic institutions embed adaptive leadership as both a mindset and method. His work moves beyond the Heifetz model by using innovation team diagnostics, paradox navigation, and quadrant-based development to prepare leaders to act in volatile, uncertain environments.
6. Action Learning / Experiential PedagogyDeGraff’s innovation programs—used in universities, executive education, and military environments—are grounded in experiential design. His “See-One / Do-One / Teach-One” model, mastery portfolios, and smart experiments extend Kolb’s experiential learning cycle into real-world team transformation projects. These methods are now embedded in flagship capstone courses and certificate programs.
7. Innovation Typologies (e.g., Artist, Engineer, Athlete, Sage)DeGraff reimagined the CVF’s quadrant types as four creative personas—Artist (Create), Engineer (Control), Athlete (Compete), and Sage (Collaborate)—providing leaders with a vivid and practical typology to compose diverse innovation teams. These archetypes form the foundation of tools like the Innovation Genome™ and TalentForge.
8. Civic and Mission-Driven InnovationDeGraff’s recent work through the Intellectual Edge Alliance and PBS Books extends innovation practice into churches, libraries, performing arts, and public television. His Making Stone Soup digital series and AIM HI programs help purpose-driven institutions jumpstart innovation while honoring their values and constraints—democratizing creativity for the common good.
9. Innovation Culture and Capability BuildingAt the heart of DeGraff’s consulting and educational work is the idea that innovation is not just about ideas—it’s about building the “3 Cs”: Culture, Competencies, and Community. His jumpstart models, capability assessments, and ecosystem design tools are used to create environments where innovation can thrive and scale.
10. Innovation Cosmology (as a metaphysical and strategic framework for transformation)In Shaping the Invisible, Creativizing, and his philosophical essays, DeGraff constructs a “cosmology of innovation,” integrating metaphors, paradoxes, and system dynamics into a worldview of transformation. Drawing from classical philosophy, psychology, and spirituality, this framework links practical innovation tools to deeper questions of meaning, emergence, and transcendence.

Frameworks and Theories

Original TermSynonymOther Related Terms
Competing Values Framework (CVF)Competing Values Leadership ModelCVF, Michigan Model of Leadership, Organizational Effectiveness Model
Paradoxical Thinking / Paradox MindsetParadox Mindset in LeadershipManaging Opposites, Adaptive Thinking, Innovation Paradoxes
Creative Mindset TheoryCreative Thinking Framework for InnovationCreative Problem Solving, Creativity in Business, Design Thinking Alternative
Applied Innovation EcosystemsInnovation Ecosystem Design and ScalingInnovation Networks, Ecosystem Mapping, Innovation Strategy
Adaptive Leadership DevelopmentAdaptive Leadership TrainingLeading Change, Change Leadership Models, Agile Leadership
Action Learning / Experiential PedagogyExperiential Learning for Business InnovationHands-on Innovation Training, Learning-by-Doing, Ross Action Learning
Innovation Typologies (Artist, Engineer, Athlete, Sage)Four Innovation Styles FrameworkInnovation Archetypes, Innovation Roles, Innovation Personality Types
Civic and Mission-Driven InnovationSocial Innovation in Public Sector and NonprofitsChurch Innovation, Library Innovation, Public Innovation Labs
Innovation Culture and Capability BuildingBuilding Innovation Culture and SkillsInnovation Competency Framework, Organizational Creativity, Culture of Innovation
Innovation CosmologyInnovation Philosophy and Systems ThinkingInnovation Metaphysics, Innovation Worldview, Innovation Theory of Change
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