Well it’s that time of year again. College graduation season is upon us and a temporary feeling of joy and optimism abounds as it should. As for Mom and Dad relief may be a more apt description – there were days they had serious questions about your commitment to the project but now thankfully they can turn their attentions to that little matter of rehabilitating whatever is left of their retirement savings. (more…)

As I scroll through my Facebook news feed, I often come across businesses doing competitions for liking, commenting or sharing their status or business page. Mostly annoyed by the constant begging, I did a little digging to see just what this practice does for your business and if it’s really worth anyone’s time. I was actually pleasantly surprised by what I found, so much so that I thought I’d give it a try in the future on my own Facebook page. And while I was able to see the benefits, I ran across one major drawback: Facebook helps you market to your current customers but often leaves out the search for new customers in your target market. (more…)

Marketing for religious and cultural events can sometimes be very tricky. Businesses have to be sure to stay on the right side of a very fine line which can make it hard in preparing for the holiday season. Many religious holidays specifically have been commercialized making marketing very easy for businesses. Two major examples include Christmas and Easter. Guys like Santa Claus and the Easter Bunny are not found anywhere in the Bible. There are definitely cultural stories dating back centuries that these fictional characters were derived from but the holidays as we know them today are rarely associated with religion any more, especially when it comes to holiday marketing. (more…)